How to Make Influencers out of Your Existing customers

One of the best strategies for successful marketing of any business is through the existing customers. If you package your products in a way that will please a customer, he will definitely speak good of the product to another person and you will have gained other customers through this.

Though customers will out of their own free will speak well about a product that has pleased them, there are ways that you can encourage them to do this with more vigor and some of these are:

  • Providing a platform through which customers can share their experiences: customers need to be given an opportunity to speak well of your product if they are impressed with it. This can be done by encouraging them to write down a feedback regarding the quality of the product and the quality of the services that they received when making the purchase.

Customers who are made to know that their opinions matter will be glad to share it and to let others know that they used that great product from your company. Once a customer has given her feedback, you can share it on social media platforms where more people will know what other people say after using your products. The concerned customer will also feel honored that his opinion is worth sharing on social media.

  • Including influencer messages in the ongoing communication: It is obvious that you are in constant communication with your clients through platforms such as emails. You can incorporate a message encouraging the customers to become influencers for your products or business.

Having a more personalized relationship with the clients will make them better advocates for your brand. They will feel valued which will encourage them to speak well of your brand without expecting any form of compensation.

  • Giving incentives: In normal circumstances, many customers are willing to share their experiences but are unwilling to refer another person to buy the product. If you will offer a little incentive to such a customer, it will be a driving force to make her speak good of the product and encourage them to buy from you. The incentive can be in form of discounts for every customer they refer. This should be done according to the number of customers where the customer who refers the most customers will get the highest discounts.

The new customer who is referred to you should also be integrated into the influencers program where he will also be encouraged to bring in more customers to earn a discount.

You should always make an effort to ensure that your products are of the best quality. This will make it easy for the customers to become influencers as no one will want to be associated with a substandard product. If a customer raises a complaint regarding a product, it should be addressed as soon as possible so that he will not be a source of any negativity regarding your product. This will encourage the customer to know that he is important and his opinion matters to your business.

Great Tips for Overcoming Negative Publicity

A business may invest in the best strategies in marketing and maintain a good reputation but along the way, an issue arises that leads to a widespread negative publicity. This should not be the end of the road for the business as there is still a chance to restore the shattered image. Below are ways that will help you to get over the negative publicity for a business:

  • Do not ignite the flames: Naturally, you will be tempted to hit back and counter the negative publicity immediately you hear about it but this may fail to solve the issue but add more salt to the injury. Think carefully with the rest of your marketing team so that you can come up with a response that will provide the best response to the negative publicity.
  • Accept your mistakes: For any business to win back the trust and the respect of their customers there has to be an admission of a mistake if the business was in the wrong. You should have a clear explanation that tells why the mistake happened and the steps you have taken to ensure that the mistake will not be repeated.

Ignoring the problem with the perception that people will forget what happened is not a good strategy that wants to retain a good image in the eyes of their customers.

  • Know who you are dealing with: As a reputable business, you should know the customers who were directly affected by the mistake that brought about the bad publicity and work on restoring their trust. You should also understand that not every negative response deserves a response; there are times when one needs to respond and when the best option will be to wait and see what unfolds.
  • Stand with the truth: Honesty is the best policy for the success of any business. When one owns up to their mistake and explains why the mistake happened, it will be easier to bounce back to the position the business was before the mistake happened.

Every reputable brand has at one time gone through a phase where there was a lot of negative publicity. Dealing with the problem in honesty and maintaining open communication between them and the clients. However messy the situation is, a honest communication with the concerned parties will create an avenue for the business to rise from the mess and back to the former state.

A negative publicity will not be a topic of discussion forever, with time, these customers will forget what happened and things will go back to how they were before the mess happened.

The greatest weapon will be to understand when it is wise to respond and when the best option is to watch as events unfold. There are problems that do not even deserve the attention of the business. A reputable public relations officer in the business will be able to tell the difference between a comment that deserves an answer and one that should just be overlooked. If you take the right steps, the business will definitely get back its lost good reputation.

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